The popularity of sport today, and the growth of professional and international sports makes the marketing of sport a very interesting and exciting field. The Sport Marketing major combines the study of sport and sport management with the study of marketing principles and marketing techniques. Sport Marketing majors are involved in many applied learning opportunities on campus and with major sport organizations and events during their course work.
Examples of courses in this major:
This course provides a decision-oriented overview of marketing management in modern organizations. The objective of the course is to provide a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making.
This course is an introductory study of the practical considerations of selecting research methodology and techniques used in marketing research. Emphasis is placed on the terminology, concepts, procedures, statistical techniques and ethics involved in collecting, analyzing and interpreting marketing data. The course also emphasizes the study of the format and content of marketing research reports that address the concerns of decision makers.
A case method course using real world marketing dilemmas as a means to learn how to apply marketing principles into a workable solution. The course also focuses on the fundamental concepts of strategy, its creation, execution and evaluation, plus learning the technical and relationship skills to manage the process.
This course will explore the areas of finance, fund raising and marketing related to sport organizations. The emphasis of this course will be on marketing related to facilities, programs and sport organizations.
A study of the emergence and significance of sport in the media. The student will develop expertise in the areas of sport journalism and sport communications.
The individuals who will challenge you to learn:
B.S. in Physical Education, Grace College; M.A. in Physical Education, Kent State University; Ed.D. in Sport Sociology, The University of Alabama
Darrell Johnson is the director of the Sport Management Program. He is an active member in many professional organizations, including AAHPERD, NASPE, AAPAR, IAHPERD and NASSM. He has presented at numerous state and national conventions and meetings on different sport management and physical education topics. Johnson is active in major sports events by volunteering, and he encourages his students to also be involved. Some of his recent experiences include the 2013 President’s Cup, the 2012 Super Bowl, the 2011 Big 10 Football Championship, the 2012 PGA Senior Championship and the USGA Senior Open. He regularly leads a group of students on a one-week trip to Atlanta, Georgia to study African-American culture and the rich history of African-American athletes. As a student, he was a pitcher on the Lancer's baseball team and currently holds the record for the most wins in a career and the most wins in a season. In 2009, he was inducted into the Grace College Athletic Hall of Fame.
B.S. in Business Administration, Psychology and minor in Communications, Grace College; M.B.A., Lenoir-Rhyne University
"Coach Johnson" brings a diverse background to the Sports Management Department. Coach Johnson is the most decorated softball athlete to attend Grace. After graduation, she proceeded to get her M.B.A. at Lenoir-Rhyne University while serving as the facility and special events manager of the Division II Athletic Program. After several years of coaching high school and raising her family, she has returned to Grace as the head softball coach to help rebuild Grace's softball program. In addition to coaching, she teaches facility management and marketing for the Sports Management Program. Heather and her husband, Jay, have three children and reside in Warsaw, Indiana.
B.A. in Business Administration, Cedarville University; M.B.A., University of Baltimore; D.B.A., Cleveland State University
Jeffery Fawcett serves as dean of the School of Business and professor of marketing. He came to Grace College in 2011, bringing 24 years of experience in Christian higher education. Prior to beginning his teaching career, he worked as a consultant in Washington, D.C. on contracts with the Naval Sea Systems Command and the Federal Aviation Administration. Fawcett is active in the Christian Business Faculty Association.
B.A. in Political Science and History, Parsons College; M.P.A. in Public Administration, Ball State University; M.B.A. in Finance, University of Saint Francis
Prior to coming to Grace in 2012, Alan Grossnickle spent five years at the University of Saint Francis, where he developed the Entrepreneurship program and taught business courses. He has extensive experience as the former CEO/president and founder of Caremet, Inc. dba Miller's Merry Manor healthcare facilities, which was the largest independent healthcare organization in Indiana. He lives in Warsaw with his wife and has two sons and three grandchildren. He is presently completing a doctorate in Business Administration at Northcentral University.
Some of the positions you can obtain: